NHTSA

National Highway Traffic Safety Administration Too many people are treating their lives like a game behind the wheel — skipping seat belts, speeding, driving drunk. And for Hispanic drivers? The messaging wasn’t even close. We had one mission: cut the noise, get real, and save lives. Simple as that.

Our Strategy:

We didn’t guess. We listened — deep dives into data, real talks with drivers, and a laser focus on what matters. From seatbelts to drunk driving, we created campaigns that weren’t just noise — they made people stop, think, and change.

The Results:

92%

seat belt use—an all-time high.

1 billion ad impressions — messaging that stuck with U.S. drivers. We built campaigns that actually made an impact — lives saved, families whole, and proof that when you nail it, marketing can change the game.

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