Accounting+

Center for Audit Quality, Accounting+ How do you make accounting sexy to Black and Hispanic students? You smash the stereotypes that it’s boring and exclusive.

Our Strategy:

We went all-in with “Accounting is Limitless” a campaign built to show students that accounting isn’t just numbers; it’s a launchpad to any career you want. Social? Covered. Website? Fire. Stories from real, young accountants? Game-changer. We gave them tools, resources, and inspiration to see accounting differently

The Results:

2b
Impressions
69K
Subscribers
18%
More students ready to study accounting.

This wasn’t just a campaign — it was a movement.

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